Doing my usual trawl of swine flu news, I came across the startling news that "The UK’s Chief Medical Officer Sir Liam Donaldson resigns". And this world exclusive was in the Pharma Times - had this unusual news service really scooped the BBC et al? Er, no. Having been tricked into clicking on the link I was duly told that he is due to resign in May - as has always been planned, after 12 years dutiful service. If I need to increase hits to my website I usually resort to reviving the Parton sea monster story or I light a Chinese lantern and wait for UFO reports to flood in. But hats off to The Pharman Times for some delightful swine flu spin.